Quote (fender @ 12 Aug 2018 14:11)
https://www.theguardian.com/politics/2018/aug/11/more-than-100-pro-leave-constituencies-switch-to-remainagain, i oppose a new referendum (unlike farage, who publicly stated that a close loss for leave would mean 'unfinished business and a possible 2nd referendum) - just to inb4 the 'this is not how democracy works' pivots.
i'm just trying to point out that all the negotiations, all the struggle to find a somewhat acceptable solution, and all the economic pain this will cause, is happening for what is actually a minority of brits, many of which did not even have much of an idea what their vote could mean...
as always, one should look at who funded a study.
in the guardian article you linked, it is found at the bottom right of the following graphic:
https://interactive.guim.co.uk/uploader/embed/2018/08/voters-swing-to-remain-charts-zip/giv-39026FUFjn05L0zB/"funded by Best for Britain/Hope not Hate"
'Best for Britain' is a Soros-backed anti-Brexit campaign:
https://en.wikipedia.org/wiki/Best_for_Britainand 'Hope not Hate' is an antifascist advocacy group founded by Nick Lowles, the publisher of antifa-magazine 'searchlight'. it is staunchly anti-UKIP and, surprise surprise, has strong ties to Soros' Open Society Foundation:
https://en.wikipedia.org/wiki/Hope_not_Hate---------
so these two groups have sponsored a study conducted by an obscure and relatively young market research group who bases its findings on yougov-data. moreover, the survey data on which their study is based was gathered in June and July, and thus contains data about the public opinion before and after the reveal of the Chequers plan. in particular, it contains data from the weeks before this plan was revealed, the weeks during which the government and the brexit process looked the most chaotic and ill-fated.
All in all, I'd take these findings with some heavy grains of salt....