Quote (Izzo4Rizzo @ 14 Jan 2021 13:01)
Data, film and luck: How the Rams hit the jackpot on Jordan Fuller
Jourdan Rodrigue Oct 7, 2020 85
To this day, Jordan Fuller’s Rams teammates are baffled.
The rookie safety was a sixth-round pick this April. Yet somehow, he has worked his way into a starting role despite not having any intra-team preseason activities with which to onboard into the Rams’ defense, plus only about two and a half weeks of training-camp reps and two scrimmages. That’s not very typical of the usual late-round-draft-pick storyline.
“I was just very impressed with him from the jump, just how really professional he is, and how he goes about his business,” star cornerback Jalen Ramsey said. “How he has the ambition to be the greatest, the best at what he does, how he communicates.
“He’s just waaaay better than, what, sixth-round pick? He’s way better than that. I’m not sure how he slipped all the way there. That’s kind of the question that I continue to ask myself about him.”
Inexplicably, 16 safeties were drafted before Fuller. And that’s what Fuller’s teammates — and fans — just cannot understand.
During the draft, as Rams staffers sat in their virtual war room, checking off their most important positions round by round, they watched safeties drop off the board and began to get excited. Fuller, who received third- or fourth-round grades from their own staff at worst, was still there. They had already filled a more pressing defensive need — that of a nickel/safety hybrid in third-rounder Terrell Burgess — and had imagined, with some frustration, that Fuller would be long gone by the time they had attended to their more crucial positional needs.
With no fifth-round pick, the Rams watched, somewhat painfully, and waited. When their sixth-round pick came up, Fuller was still available.
Better yet, the Rams’ staff knew there was no catch. After all, it would have been hard for a team to do more research on a player than the Rams did on Fuller for years prior to the draft. So they knew that some of the factors that may have sunk Fuller in the eyes of other teams — lower positional value, a bad 40 time, no pro day, simply being overlooked behind the stars in an Ohio State secondary — were actually non-factors.
Far be it for them to question what other teams could possibly have been thinking by letting him slip.
When general manager Les Snead picked up the phone to make the call for Fuller at No. 199, all that mattered was that Fuller was going to be a Ram.
“It was a huge surprise,” said Jake Temme, a Rams data analyst who was one of the leads on Fuller through the pre-draft process and who was conferenced in for the pick.
“I’m even looking at my Word document that I gave to Les, and I have him as an ideal target at pick No. 126. We got him at No. 199. … I can tell you, we just were absolutely ecstatic at No. 199 when he remained. (The reaction was) definitely joy.”
Brian Hill is the Rams’ Midwest area scout, and if he worked in education, he would be the teacher all of the students dread. Hill is a tough grader, a stickler for hard data and deep film study, and he is the stingiest to hand out high marks among all of the Rams’ scouting personnel.
The Rams’ scouting grades rank, from lowest to highest, with terms such as “camp player,” “fringe,” “back-end,” “backup,” “good starter,” “top-notch starter,” and “elite starter.” Within each category, there is a number system that helps the staff understand at which end of the category the player should be placed.
In the last three years, Hill has only given starting-level grades to 11 players. They have included San Francisco defensive end Nick Bosa, Washington outside linebacker Chase Young, Detroit tight end T.J. Hockenson and Pittsburgh linebacker Devin Bush, all of whom were top-10 picks.
And Fuller.
So when Hill’s report on Fuller landed in the inboxes of team personnel and data staffers, it caused a bit of a stir.
“The first thing that stood out to me was Brian’s grade,” Temme said. “Knowing his background, he is typically someone who is … a tough grader. Typically, when he gives a starter grade, it’s meaningful and impactful. … It was kind of a blinking indicator on my end. These guys were talking about him (based on his position) on maybe Day 3 of the draft, but our area scout is grading him along with people who have gone in the top 10.”
In fact, Fuller was Hill’s top-rated safety in the entire draft class. And in advocating for Fuller, Hill even pushed himself out of his comfort zone in meetings.
“He was one of my favorite guys in the draft. I tried to convey that as emotionally as I could,” Hill said with a laugh. “There are some scouts who are excellent presenters. … I’m more analytical, more introverted. So it was about being more firm. Yes, this guy is the top safety. Yes, I would take him. Yes, I love this guy. Yes, I want him (to be a Ram).”
The fact that Hill — usually even-keel, restrained and deadpan — was pounding the table for the prospect was an even bigger deal. Snead purposely does not let his own emotions or feel for prospects show throughout pre-draft meetings because he doesn’t want that bias leaking into his scouts’ thoughts. He wants instead to feel what they feel about their guy.
And Fuller was Hill’s guy through and through. Hill had scouted Fuller’s older brother, Devin, at UCLA when he was covering the West Coast, and even then had heard that Jordan was a pretty solid athlete.
“A couple of years later, I’m the Midwest scout. … (Jordan) played a little as a freshman and then ended up starting three years at Ohio State,” said Hill, who began following Fuller’s career after former Ohio State coach Greg Schiano raved about him as a sophomore.
Coach after coach soon followed. Everybody wanted to tell Hill how special Fuller was. As Hill got his hands on more of Fuller’s tape, he saw what they meant.
“He is just so smart,” Hill said. “Our (defensive backs) coaches — Ejiro Evero and Aubrey Pleasant — those two are smart guys. They always talk about how you only have one chance to find the right angle, and that’s Jordan. He plays with excellent angles. He gets to the football. His range — he’s a big dude, he’s 6-foot-2 and he covers ground, eats up stripes — and he was just always in the right position all the time.”
Ohio State, loaded with a star-studded defensive backfield that in 2019 featured two first-round picks in Jeff Okudah and Damon Arnette, played a lot of press-man coverage. That left Fuller to hold down the back middle of the field alone, and in that space, Hill said, Fuller made remarkably few errors, if any.
“He just kind of played that deep-centerfield safety position,” Temme said, “but he was just extremely effective in his role.”
Jordan Fuller recorded 216 tackles in 45 games at Ohio State. (Gary A. Vasquez / USA Today)
Defensive coordinator Brandon Staley immediately perked up when he started going over the tape because of Fuller’s fit within the scheme Staley planned to utilize in his first year in Los Angeles, one that places a particularly heavy responsibility on safeties.
“Going into the draft, we really felt strongly about needing a third safety at minimum,” Staley said. “Lot of scrutiny put on that position. I think from the very beginning, Jordan was a guy who stood out. … When you play in that type of (single-safety) scheme, that player is very valuable. It’s kind of that Earl Thomas role in Seattle that he made famous. There’s a lot of trust put in that player. So Jordan is a guy who stood out by his features (and) length, and he has a really dynamic play style. He’s always in his stance, always in good position. Plays the game with a lot of intensity. The guy is always running to the football at a high speed. He takes really good angles.
“And the way we play, our defense, we are looking for safeties who can play in the deep part of the field. We are not looking for strong safeties because we view those guys as linebackers. We want guys who can operate in the deep part of the field. … He’s an ideal scheme fit for us.”
The Rams were confident in their on-field evaluations of Fuller, but they were drawn even further to him after meeting him and digging into his background.
“He was a two-time captain at Ohio State, so that kind of stood out,” Staley said. “And then as you keep watching the film, then you make a couple of phone calls to people you trust and then you hear about his makeup — and then you’re on your way.”
At the end of every Rams scouting report is a prospect summary called a “one-liner.”
About Fuller, Hill wrote: “He reminds me of John Johnson III.”
It’s a compliment of the highest order within the Rams organization.
“(Johnson) has been a cornerstone for us,” Hill explained. “(Fuller) is wired the right way, both on and off the field. I think he’s the perfect fit, the perfect marriage.”
In the spring, as Fuller prepared for the combine, he also immersed himself in a book given to him by his business manager, Michael Ledo, called “A New Earth: Awakening to Your Life’s Purpose.”
The self-help book, written by Eckhart Tolle, emphasizes living presently, knowing oneself and one’s ability on Earth, and the creation of non-material happiness by setting aside ego in favor of deep introspection.
Ledo — the CEO and founder of RISE Sports Advisors — wanted to use the book as a motivator of sorts for Fuller, who, he said, despite showing “freakish” athleticism and ability, struck him as almost a little too humble. He saw a young man who, despite all his potential, had been accustomed to being a little bit overlooked amid all of the star power around him at Ohio State.
“When I first met him,” Ledo said, “I was like, ‘What a nice human being.’ Like, this is who you’d want your daughter to date. Seriously … and we would talk about this book and send notes back and forth. And it was like, this discovery of self. That’s when I found out, through the dialogue, that he was a special person — like, whoa. I gave him some pretty heavy stuff and I just didn’t know whether he could digest it yet. But the way his thought process was … and then I started seeing application of change, of confidence.”