For me, it's about the optimizations. Min maxing. Choosing gear, skills, and play style that tell a story. Creating beauty from ugly things in the right order, like watts towers.
and I often do the opposite–creating ugly things out of things that were once beautiful.
Example: bQQ and I both made immolation arrow zons and challenged each other to see who could kill a p8 tier 5 herald first. bQQ won, because I gave up after doing like 20% of the heralds life in an entire quiver.