It's called rustic
And he's a barbarian masculinity. Caveman brainpower learning to use a wheel for the third time. Let the dude live with a plant or two next to a refrigerator if they wanted to. At least the plant isn't growing into the refrigerator biochem warfare or pizza Joe boxes that are all over the place.
Barbarian masculinity? Lol the guy looks like he would struggle lifting a bag of groceries. But you are correct about the caveman learning the wheel part. Hopefully he figures out how to use a screw driver next.