lefties start a lot of pissing contests.
Goya saw a jump in sales nationwide after calls on social media for a boycott of its products in response to CEO Robert Unanue’s praise of former President Donald Trump, according to research at Cornell University.
Net sales jumped 22% in the two weeks after the controversy erupted in July 2020, according to an analysis of data from market research firm Numerator. This is despite the fact that Twitter posts pushing for a boycott were 75% higher than those urging consumers to buy more Goya products, the researchers estimated.
Brand loyalty and the difficulties of finding an adequate substitute for Goya products hampered the punitive effects of the boycott, Cornell researchers concluded. As the 2022 midterm elections loom, the findings question the financial risk to CPGs of speaking out about candidates.
https://www.fooddive.com/news/goya-sales-rise-after-boycott-trump/630737/This has no relevance to what was said.
Want to endorse USA made steel as a general go for it. Want to endorse USA made vehicles go for it. Stay out of individual endorsements for companies, that's a slippery slope.