Politicians in general should stay away from product endorsements period. Use, drive, eat whatever just no need for endorsement of business. Especially publicly exchanged ones imo.
lefties start a lot of pissing contests.
Goya saw a jump in sales nationwide after calls on social media for a boycott of its products in response to CEO Robert Unanue’s praise of former President Donald Trump, according to research at Cornell University.
Net sales jumped 22% in the two weeks after the controversy erupted in July 2020, according to an analysis of data from market research firm Numerator. This is despite the fact that Twitter posts pushing for a boycott were 75% higher than those urging consumers to buy more Goya products, the researchers estimated.
Brand loyalty and the difficulties of finding an adequate substitute for Goya products hampered the punitive effects of the boycott, Cornell researchers concluded. As the 2022 midterm elections loom, the findings question the financial risk to CPGs of speaking out about candidates.
https://www.fooddive.com/news/goya-sales-rise-after-boycott-trump/630737/This post was edited by TiStuff on Mar 11 2025 04:26pm