I mean MSM is killing itself by not being much more than a propaganda narrative spreader of whoever pays more. There is no corruption unravelling or real control of the government as the 4th pillar of democracy. All of what Doge is bringing to light, should've been done long ago by journalists.
The Democrat party in general seems to be self immolating.
So the herd is losing faith in their message.
Seeking a new Shepard to guide them,
even if it means changing stances once thought of as fundamental.
There is also the fact that their new Shepard is willing to let them into the flock.
Do you fall on the sword of transgenderism, illegal immigrants, weak borders and propagated racism?
Or move to the perceived winning side to accomplish less radical goals that align with your instilled fundamentals.