Yea im intrigued now…. Ive been hearing about Elf for a couple years but havent explored it cuz the stock kept going up and up. Seems the whole sector is getting hit so i guess any miss will be amplified. Love buying the fear.
If you had to pick only one to load up:
NKE or ELF ?
Edit- just checked the charts… elf will be extremely oversold after tomorrow’s crash …. Time to buy this baby? 🤔
Both have room to go down. Both have 2x potential over next couple years
Nike is an industry leader, trying to recapture growth story
Elf isn’t industry leader but is successfully capturing market share countless quarters in a row and still is in revenue expansion phase
Nike more comparable to Estée Lauder in this sector
Nike PE23 and elf PE 37 (post crash)
Nike is safer , elf offers more return but is in blow off top phase so could see 50s . Everyone trying to bottom pick this name
Important to know with elf, they beat on revenue and the guide wasn’t terrible. They have a history of beating revenue guide as well. Revenue beats signal continued expansion
I think both names will make you good Money if you hold for long enough