Watch elf today after hours

It has a gap to 70s and that will get bought fast if it goes there. I’m hoping for a disaster to buy around that mark

Looks like u got that lol

I got an order at 69

Hasn’t hit yet

Jeez them makeup companies are taking a beating from a steel bat

Estee lauder is at 10-year lows




This post was edited by Pharaohmon on Feb 6 2025 03:20pm

Have been trading both this and EL a bit over the last year

I’m filled $69 on elf. Will be selling the 100 covered call on dead cat bounces til the end of time until I get my 40% return

I dont know shit about cosmetic companies but i know Elf is a really well-run business… gunna look into this one now

Weak guide is the reason for the drop, eps slight miss but irrelevant

-Beat on revenue
-Still taking market share, 20 straight quarters of increased market share
-institutional ownership over 100%

Retail loves this stock and imo they trying hard to shake the nest. I’ve been in and out of it so many times but this entry here might be for the year depending how it goes . First dead cat bounce will be selling the 100 ccs

On the flip side, kweb uptick right after I sell. Am bad at this.

Yea im intrigued now…. Ive been hearing about Elf for a couple years but havent explored it cuz the stock kept going up and up. Seems the whole sector is getting hit so i guess any miss will be amplified. Love buying the fear.

If you had to pick only one to load up:
NKE or ELF ?


Edit- just checked the charts… elf will be extremely oversold after tomorrow’s crash …. Time to buy this baby? 🤔



This post was edited by Pharaohmon on Feb 6 2025 10:56pm

Started a position in ELF

650 shares @ 65

Will dca in more over the next few weeks