From what I see it is a game with great grafics but no gameplay.
I remember a time where games were all about gameplay and grafics was second to that - take a look at M&M series.
This can really piss me off.

The game play in Rift is great, I'm enjoying it. I've been playing MMO's since Dark Age of Camelot and Anarchy Online, and Rift has the potential to be the most polished MMO ever.