Okay, the thing is, when you subscribe via the buddy program, we get a plex, a plex is worth roughly 360-380m. With lowest skills, sales tax and brokers fee takes 2% of that away (roughly 7.5m)
My offer is this, because I want more people to get into eve.
I'll pay 320m to anyone that gets a buddy program, and then gets a valid subscription.
No, I don't need the money, but I want more players in the game! It's a great game, very slow paced, tactical and fun.
Plus I offer for you to live in nullsec for a while and get friendly with pvp/diplomacy.
Now, you need to train/do missions in highsec for a good while and maybe get into friendly pvp into highsec, but this is mainly a 80% pve game. PvP is mainly for territory, war, or simple personal old feuds.
So that's right, 320m to people that subscribe, and I'm doing max 2 per person.