You can learn a whole lot by reading this page (and the links on the left as well):
http://ladderslasher.d2jsp.org/index.php?g=7Enhanced effect is good because it, well, enhances the effect of the item

it's like the enhanced damage or enhanced defense from diablo 2. It makes weapons and charms hit for higher, and gives armour better defense. Other sought after stats are strength and dexterity for melee and intelligence for casters. Those are the main ones, but there are other things which people need as well. Like life/mana regen and extra item slots

but EE, strength, dexterity, and intelligence are the most valuable ones