couple things come to mind:
As you said, to raise your profs quicker. Lets say you have a rank1 in something, you need to at least kill level 2 monsters. I suppose you could reroll everytime you get to level 5 and power through those levels quickly to get a few percent prof right away....
You can also reroll in order to get the items your character is wearing into your inventory. (I've done this a few times)
Rerolling also lets you chose a new class as well.