Cool is subjective to you and your peers, so if the people you associate with generally dislike a certain thing, pointing out how bad it is will improve your relationship with them / make you look "cooler".
Quote (AiNedeSpelCzech @ Jul 21 2016 02:42am)
It's really just that people feel that individualism is a huge component of cool, so people think that joining the horde of haters for anything popular somehow makes them more of an individual, which is pretty lol.
sickening irony.