Quote (X_xD @ Jan 29 2010 08:58pm)
Typically, recruitment advertising is not exciting or groundbreaking. It doesn't usually win awards or grace the pages of fat design annuals. The Sunday classifieds are full of boring "help wanted'' pleas packed into dense columns of text. Hiring managers with money to burn will pop for the occasional display ad if the gig is worthy, but the layout is usually less than stellar.
Rather than rely on traditional recruiting methods, two British creatives took a radical approach to finding a new hire. In dire need of an expert typographer, Daryl Corps and Ben Kay, creative directors at London's Lunar BBDO, crafted a series of ads they hoped would attract an alphabetic ace.
Using a contemporary color palette and referencing the graphic styles of Jan Tschichold, Josef Muller-Brockmann, and the Bauhaus school, Corps and Kay crossed the chasm into true type geekery: They set the text of their ads entirely in dingbats
tl;dr