Hey guys, I've gotten a new assignment.
I'm supposed to shoot a commercial photo. The only aspects are that it follows the AIDA-model (attention, interest, desire and action).
I'n scandinavia we have something called "snus"
http://gfx.dagbladet.no/dinside/2003/12/17/snus.jpgI think it's somewhat tasty, but It's really gross and gives you a bad breath, not to mention yellow and unhealthy teeth.
I am going to make an "attitude campaign", which will consist of a guy with friggin awesome teeth to the left, a pretty girl looking really intense at this guy, then a guy who is using snus on the right.
He will have alot of snus over his teeth, and will be looking downright dreadful. I will try different variations, but the basic alignment is that he wants her, but can't have her because she wants the guy with the fancy teeth

A: Dreadful-looking snus
I: You get somewhat interested in the whole "story" behind the picture. The threesome-drama.
D: You really want to get those nice teeth : )
A: Hopefully you stop using snus!
Here is a scetch (I know it's awesome. My drawing skills are killer:

note: the guy using snus is going to look at the girl, with sorrow in his eyes
Now to you Photography section:
Do you have any advice of something that can be done different? Maybe some instruments to get the AIDA-model shine through more excessive?
Let me know