Quote (RecoveryChannel @ Nov 12 2010 09:40am)
that sounds good yeah. had about that in mind. about the ways of getting paying clients, no I´m not totally aware of those, since I´ve never really done it.
Ok, you only want to do portraits right? Are you interested in doing weddings / social events?
The key to making money in photography is finding your worth relative to your competition. it's always best to slightly undercharge. That's why you have to spy on your competition, find the level of your product as compared to theirs, and charge accordingly.
The best way to do portraits at first is to leech off everyone you know. There is nothing wrong with making only 100 euro and giving away the digital images (since making a cd/dvd or using their flash drive is inexpensive). Those are 100 euro you didn't have before. What use are the digital images (or the rest of the photos) if people won't buy them? Of course, your goal is to sell as many prints as possible or to sell the digital images for as much as possible. Never shun any sort of money, just make sure it always remains profitable. Experience / portfolio buildup is great as long as you're getting paid something.
Social networking sites, such as Facebook, work in awesome ways. At first I didn't believe in them. Let's say you take some professional photos of someone you know that is graduating from a sort of school. You give them compressed versions of the photos (~600kb) for them to upload. A friend of theirs likes those photos and asks the person you took pictures of who took those pictures. You will be recommended. Also, lets say you make a business facebook page (free, just use an alternate email), where you comment on how you took the pictures and tag these photos to the people you photographed. When a friend looks at these 'tagged' people, they will get curious and look at your page, further expanding your influence. Not everyone will book, but if you get 1 client per upload session and description, you will have paid yourself for your time.
Next up is local events. Befriend administrators in schools (so that they'll let you advertise for free in their school) or advertise in your own school by making some sort of 'looking for a model for a free photo shoot' promotion. Give him/her (preferably her) a free enlargement. Notice that at worst, you'll only be wasting time and shutter actuations, but its likely that that 'free model' will want to purchase more photos, will want to show off photos, etc.
My specialty is weddings / social events, however.
Brides are always 'on a budget' and they're out to find the best deal. They may look around and find a really good deal with a photographer, but if you offer something better, even AFTER they've booked with another photographer and paid a down payment, they may go with you instead. Always offer a 'discount of however much you paid as a down payment' if its reasonable and if they can provide proof of it if you do decide to steal clients this way. Remember, would you rather be shooting (and getting experience / portfolio building) for 1/2 of what you think you're worth, or would you rather JSP all day instead?
I'll be posting more later.