Quote (TacoBell @ Jun 14 2011 06:48am)
...if something is named after the brand it is part of the brand

But it is also a championship, tournament, or contest; named after the brand, that is part of the brand.

By your logic, a business named after the family; is part of the family, when in fact it just belongs to the family as a possession ^_^.
the store is still a store, and the family is still its own family, they co-exist, seperately.