doesn't have to be soda ads. actually (read below)
paying 100fg
no pm's unless i say so here to elevate to pm (my mailbox kinda full)
due 2:45am Eastern Time 11:45p Pacific
Assignment
Write a 1000 word comparative analysis of three advertisements of the SAME product. Do not use the same brand. For example, if you choose laundry detergent, you cannot analyze three advertisements from Tide. You must choose one brand for each advertisement. Instead of three Tide ads, you would include an ad from All, Method and Arm and Hammer. The goal here is to make an observation about the laundry soap advertisement industry at large, not how Tide advertises. In addition to choosing three different brands and in the interest of keeping it somewhat simple, you are to only choose ONE medium. This means you must choose all commercials, or all newspaper ads, or all magazine ads. You cannot choose one commercial, one newspaper, and one magazine ad.
Advice
Composition is the putting-together process. Analysis is the taking-apart process. Commercials are often the best compositions of our era: skillfully created combinations of purposeful words and images, designed to persuade.
An ad is a synthesis, the end-product of a long, complex, composition process. Many specialists (writers, researchers, editors, psychologists) may have spent months putting together the parts: every word, every image, every camera angle, every detail in the background. Ads targeted at kids (often using "cool" kids within the ad) are created by adults very specialized in their jobs.
Analysis takes time. Be patient and systematic. It takes a long time to analyze a "little" ad, let alone three of them. As we unpack all of the different parts, we see these things spontaneously, all at once, but we must analyze them sequentially, one at a time. Distance yourself: understand an ad is a unit of persuasion, with a specific audience in mind, designed to get attention in the clutter of the marketplace, and to get a response (immediate or delayed, directly or indirectly).[1]
This post was edited by leemyungbak on Nov 9 2014 11:17pm