Ok so im just getting into photography editing and my biggest thing i wanna learn is how to do the professional editing for like album covers, to be more descriptive, heres an example of what i would like to accomplish myself.. any thoughts on how i can get my photo's to turn out like this would be helpful, thank you:

I wanna know how to do the shadowing on certain parts of the face, and to give it that real dark solid vintage look, not really vintage but gloomy professional feel.
Anyone? Everytime i try and shadow things with the burn tool, it doesnt look right it just goes red.. so obviously im amatuer with the photography lol
Professional help would be greatly appreciated, THANK YOU GUYS.