In what world can Orton carry the company like Cena, outside of the wrestling part of the show?

Ryder is nowhere near experienced enough to be among the top babyfaces, HUGE risk there. Remember before he started using the internet he was on the edge of being released and nobody cared.
CM Punk has been getting less and less reactions each week, sure he gets a pop when he takes a shot at Rodriguez but even Vicke Guerrero would be cheered if she did that.
Basically, being cheers or boo's, Cena gets the biggest reactions, sells the most merchandise, does a lot of PR and charity work to give the company a good name, etc etc etc. Why fix something that isn't broken?
It's just I could throw up when cena enters the ring and I see his smile.
I'm like this dude is no way over 25 years old. ( maybe he looks like he is older than 25, but he is TOO PG GOD D*MN )