I'm pretty much full gear but I seem to be lacking in damage all the time. Here's what I do

Opener: Rake -> Shred to 5 combos -> rip

Damage rotation: Shred to 5 Combos -> Ferocious bite always keeping rake, rip and, savage roar 100% up time(except when I get cc chained and it falls off) I always try to tiger's fury ferocious bite.

Burst: Swifty macro(Berserk and Incarnation)(if I have rip up it's up but if it's not up I don't use 5 combos on rip when bursting is this wrong?) Shred(chain rake stun) to 5 combos -> tiger's fury -> Ferocious bite

What am I doing wrong? I am lacking in damage all the time.

what secondary stat are you stacking?

this is what i do for opener
rake, shred, to 5 combo, tiger fury, rip, shred spam
if u alrdy have rip up on the target and its good duration, use tf with fb
if not, use tf with rip
also, when i pop cooldowns on a healer, i dont usually chain rake stun, i only use rake stun as a filler to interupt when they are hard casting and interupt is on cd

When you say youre lacking in damage, are you talking overall damage in bgs etc, or having troubles killing classes using your rotation?