115 glorious years and triumphs represented through shirts and trophies, videos and photos, rare artefacts and literary quotes. Juventus Football Club is set to enhance its new home, Juventus Stadium, with the opening of ‘J Museum’, a place in which fans can relive the team’s fantastic history, view the present and future with pride, and feel part of a wonderful reality without geographical or temporal restrictions.
The ‘J Museum’, to be unveiled on 16 May and opened to the public on Thursday 17 May, uses technology to provide a different approach to the traditional concept of a museum. It will offer a unique and unforgettable experience in which Juventus is not just a footballing phenomenon, but a worldwide symbol with a strong and significant present in our country’s daily life.
The chairman of ‘J Museum’ will be Paolo Garimberti, a well-known national and international journalist. Among his many prestigious roles, Garimberti has served as the correspondent of Mosca and news editor of ‘La Stampa’ in Rome, vice director of ‘La Repubblica’, director of TG2, ‘Il Venerdì’ and CNN Italia. Since 2009, he has been the chairman of Rai and was recently elected as chairman of the Euronews Supervisory Board, an important international news network.
The museum, brought to life by the work of Benedetto Camerana and a group of specialist project managers, will be located in the East section of the stadium. It represents the completion of a project that has already become a significant point of interest, not just on matchdays, but also through the Stadium Tours which have attracted over 35,000 visitors since beginning in November.
Juventus is opening a museum- by no means is this intended to produce international support, or tourism- it is simply for residents of Torino
My goal will be to visit it sometime hopefully next year