Quote (dej @ Mar 19 2015 03:49pm)
yeah, but remember that stats are easy to lie about, so im not sold on 120mil, not for the gold medal game. i got a friend who lives in china, i'll see if i can get in touch with him and ask him if theres any hype around hockey over there
Nielsen does a pretty good job on that, actually. They issue to a more than statistically significant sample of the country. Only way it's skewed is if they specifically chose households that are more likely to be hockey fans.