http://www.ew.com/article/2015/07/27/trailer-spoilers-southpawQuote
According to experts in the trailer-making business, the more audiences know, the likelier they are to go. “There was a lot of discussion internally whether to show the death of the wife,” says Matt Brubaker, president of theatrical at Trailer Park, the agency that edited the preview for Southpaw. “But it was decided to show more of the good, so to speak. People have felt burned in the past. If someone’s going to pay $20 to go on opening weekend to see this movie, they want to know that they are making a pretty good investment.”
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And that is borne out in the rigorous focus testing that studios perform. “As much as people complain that trailers give away too much,” says Brubaker, “nine times out of 10, the more of the plot you give away, the more interest you garner from the audiences. Audiences respond to the trailers with more of the movie.”
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This post was edited by hATemOnkEy on Sep 22 2015 04:59pm