Trying to initialize/format a brand new WD 4tb HDD and got this error:

after troubleshooting I came to the conclusion I must have gotten a bad egg and rma'd the hdd.
upon getting the replacement the problem persists.
What I've tried:
-different sata data ports(including one I know is functional)
-brand new sata data cable.
-different sata power connector
-entirely different sata power cable
I was able to get the drive to initialize on my HTPC also running windows 10 pro.
any help or further suggestions would be very much appreciated as topic title states, I'm stumped.