Well if you are just going for sales look for:
CPU:
6600k or 6700k. You wanna future proof your build as much as possible getting an unlocked one.
Motherboard:
Chipset Z170, Brands preferable Asus and MSI.
EVGA, ASrock, Gigabyte can do. ATX size
RAM:
Preferable 2666-3200Mhz 15-16CL Gskill or Corsair
Graphics card:
GTX 1060, 1070 or RX 480
With custom coolers, preferable Asus, Evga, MSI or Gigabyte.
SSD:
Samsung 850evo, Samsung 750evo or Crucial MX200, something like 250-500GB
Case:
ATX size, what ever you prefer lookwise.
I can recommend the brands: Corsair, Nzxt, Phantek and Fractal Design
PSU:
EVGA SuperNova (GS, G2 or P2) 550-750W
Corsair RMx 550-750W