Let me get this straight,
They capitalize TV, and you're okay with that.
They capitalize video games, and you're fine with that.
They capitalize operating systems, and holy hell and high water we have WWIII on our hands.
If this process is such an issue to you, why haven't you taken action sooner? Or is just the fact that it's operating systems and an integral part of future living (like tv and video games aren't already)? If this was truly an issue to you, why don't you shoot for a more public audience?
You have to be able to see the argument from both sides to be able to comment on it with full authority and legitimacy. You're only seeing it from the one side: only the negatives, and purely from the more traditional and more consumer-oriented thought process.
Actually, I'm just going to stop typing. I already know your response.