Quote (Dmitriy @ Oct 11 2024 05:55pm)
Would be interesting to see the sales for this. Their videos are barely breaking 50k views on youtube, it's dead on steam, twitch and reddit.
I think a lot of the advertisement for the game is buzz marketing aka streamers. They generate millions of views prior to release and within the first days of the new season.
Their videos are almost meaningless for the game and unlike in PoE where it's almost a cult to watch the season release stream (people also love Chris Wilson), Blizzard is not really able to build up a climax that could lead to people watching their trailers/dev talks.
Blizzard is lucky they have the Diablo franchise name and the streamers who got their backs in advertisement because their in-house marketing sucks.
This post was edited by Gala on Oct 11 2024 11:37am