Quote (SBD @ 12 Sep 2023 09:29)
It's not illogical at all. Money is invested into marketing, marketing sells modern games, people backed by studies have an attention span that is decreasing, that attention span lends well to marketing pump and dump and the cycle continues. People are satisfied with the 30 hours they got and move on to the next shiny new object that's sold to them.
Just because you don't like modern consumerism does not mean times haven't changed and it's the new modern beast and people for the most part are happy dividing their time among so many things.
Again, look at Americans, I believe the average amount of streaming subscriptions is nearly 4. For a boomer like me that sounds crazy. I subscribe to one at a time and watch something to completion the move on, but that's not that the average population is doing based on readily available data.
There's zero reason to think that's not the same case with video games.
I mean that's true across every industry. What % gets spent on product development vs. marketing these days, even for non-gaming products?
Last I heard it was somewhere like a 70/30 split or more in favor of marketing, easily, once you reach the need to scale.
This post was edited by Exokek on Sep 12 2023 11:01am