lol oscars, war mir nie bewusst dass man sich den oscar quasi kauft als studio xd
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The escalating cost of awards campaigning may reach an all-time high this season as heavyweights such as “Roma” and “A Star Is Born” battle for Oscar gold.
The quest for an Academy Award has always been expensive, but Netflix’s hunger to nab its first best picture win, coupled with the presence of legitimate studio contenders like Fox’s “Bohemian Rhapsody” and Universal’s “Green Book,” is leading to sticker shock.
Oscar campaign budgets for films seeking nominations in multiple categories, such as “A Star Is Born,” “Roma” and “First Man,” can run from $20 million to $30 million as companies compete with each other to out-wine and dine awards voters, according to insiders at the various studios and streamers.
The current cycle has few precedents, many sources noted. Hardly a day goes by without awards voters receiving glossy booklets about the making of this or that prestige film or an invitation to see A-listers tell stories from the set over lunch at such posh eateries as the Russian Tea Room or Monkey Bar. A “wide-open Oscar race,” in the words of one consultant, has become even more unpredictable following a Golden Globes night that was full of upsets. For instance, “Green Book” triumphed in the best comedy category over “Vice,” while the heavily favored “A Star Is Born” fell to “Bohemian Rhapsody” in the drama field.
That’s left studios pumping even more money into the race because they believe they have an outside chance at scoring an upset win on Oscar night.