weird but cool

This

Confirmed

Wtf is this😭

I agree, most of us haven't heard of him, not sure if he's popular with younger people

Upon looking at his YouTube channel he seems to be into gaming and Internet culture so maybe he's a fan of d2

Or it's a gimmick to appeal to fandoms to further his music career

I don't know/care

Thought I'd point it out incase Blizzard were hinting at new content in a novel way

Tbh at first I thought it was a d2r streamer lmao

But yeah seems like he's kinda famous artist?. I liked this collab ngl (saw it high af so I dont know if that helped)

This post was edited by Hypnotist on Mar 6 2026 06:25pm

Alexander Leon Gumuchian (/ɡəˈmuːtʃiən/ gə-MOO-chee-ən;[† 1] born June 30, 1995), known professionally as bbno$,[a] is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (featuring Y2K). He continued this success through collaborations with artists including Yung Gravy and his 2021 single "Edamame". In 2025, he won the Juno Fan Choice Award.

Look like a cool guy for young but trash for those who are now 35+

This post was edited by Xshoot on Mar 6 2026 08:58pm

Either the guy didn’t this on his own accord or blizzard hired him to make D2 feel cool and hip to appeal to a younger audience.

He wears dresses so prolly hired by blizz

Matches the theme of the warlock…