Quote (F150 @ Aug 22 2013 09:52am)
halfton diesels have failed in the past, chevy tried it in the mid 90s
There's definitely a market for it. Much more so now then compared to the early 90's when gas was fucking cheap and people bought big blocks and v10's for pulling power. I think the diesel half ton's will gap the space between the gas halfton and the 3/4 ton.
Most people that own a 3/4ton gas or diesel truck never use it. they have a big ass camper or boat they pull around once a month. So their options are buy a gas 3/4 ton and hate yourself every day with the low to mid teen MPG or pull out a second mortgage on your home to afford a diesel. The diesel option for the halfton ram is a (dont quote me) but 2800 dollar option opposed to the now over 10,000 dollar option for the cummins in a 3/4 ton.
As much as i hate nissan and toyota trucks. If nissan can keep the cost low enough on the cummins powered truck, i think they will do very very well.