Hello! I know that SEO has become an unpredictable mess compared to the past. And I am using other marketing methods to drive traffic to my pages and website besides trying to get random search engine traffic.

But, I am curious for people's thoughts on the following:


Below is SERPs keyword information as well as google trends information for my the search terms most likely to relate to a business like mine.

IS IT BETTER TO BE HIGH RANKED ON A LOW SEARCHED KEYWORD/SEARCH TERM OR TO BE LOWER RANKED ON A MUCH HIGHER SEARCH BY VOLUME KEYWORD/SEARCH TERM?

With my companies internet presence being so new it will be a long time before we have page history, quality backlinks, etc etc... So I am deciding what keywords I want to focus on since it won't take me much more work while I am writing content to have a small focus on my target keyword.

Thank you!





I have two pages-- My home page and my services page. I will most likely have a focus keyword for each.


-James

The more specific key is, more interest has the user.
If you evaluate the success as "number of contacts" (click on your page-result in the serp) the best way usually is get rank (also low rank) on high search terms.
If you evaluate the success as "% visitors that perform buy", usually the best % is generated by technical terms

The best tip I can give you: try to split your keywords-budget on this 2 categories of terms. Start from 50/50 and make your test: this kind of setup depends on your business sector.

My business is a genealogy service and consulting company. So getting visits to my page without buyers will not do me any good.

I will need visitors who want to buy.

Thanks for the great insight.

you're welcome.

Keyword you use to perform search strongly depends also on instruction level. But even if your customers usually are high instruction level don't set to ZERO the budget of high volume keywords.