He clearly takes issue with the openness of the labeling, the fact that the cost is passed on, and their opposition to the tax.
Hes not just talking about some fringe case where they would have actually done something underhanded or botched. Hes categorically critical of it all.
Code
"Retailers who are charging the tax as a separate line item or who are putting up signs specifically highlighting the cost of the tax to the consumer, are engaging in an attempt to “mislead” shoppers and are “wrong,” according to Kenney, reports CBS Philly."
Quote
“This is what they do. They spent 10 1/2 Million dollars in an advertising campaign to beat the tax, they lost,” he said. “They spent hundreds of thousands of dollars in legal fees and they lost. And they’ll continue to lose because their legal case is not sound and their public case is not sound.”
Kenney said he believes most customers understand the reason for the tax and he believes it doesn’t need to impact them as much as it has.
“They’re gouging their own customers.”