Quote (ofthevoid @ Oct 5 2020 09:20pm)

Also-- obviously the pandemic has a ton to do with ratings being down, with less people going to bars and watching and so on but I think there's ample proof by now that politics has had some role in why some people are choosing not to watch.



https://www.forbes.com/sites/kurtbadenhausen/2020/09/02/poll-38-of-sports-fans-say-nba-is-too-political-for-reason-why-they-are-watching-less/#7b481e667aac

Quote (thesnipa @ Oct 5 2020 04:22pm)

no it isn't.

ratings in counted viewers have PLUMMETED, and yet ad costs are still increasing.

to Mcdonalds it doesnt matter if you are paying comcast or streaming, you're watching their ad.

comcast is getting paid because someone is ripping off their stream to send to millions, they know it, the ad buyers know it, etc.

you're right the numbers are important, and the important take-away is that they're still large enough to hold and/or increase cost of buying ads.

Quote (thesnipa @ Oct 5 2020 08:15pm)

in 2020 sports + ratings headlines are trash.

literally millions of people are streaming it illegally.

ratings are a metric of the boomer.

im sure some people have left the audience due to woke culture, but who cares? its maybe 1 in 20 fans.

Quote (ofthevoid @ Oct 5 2020 03:27pm)

Do you illegally stream? Because I do weekly and I almost never see TV adds. I've done some work in marketing and a lot of how money is made depends on things like conversion rates, click through rates, cost per click, etc.

Not really sure where you are getting your numbers from, ad revenue has significantly dropped which basically says a lot of companies are spending less on advertising.

Quote (ofthevoid @ Oct 5 2020 03:27pm)

Do you illegally stream? Because I do weekly and I almost never see TV adds. I've done some work in marketing and a lot of how money is made depends on things like conversion rates, click through rates, cost per click, etc.

Not really sure where you are getting your numbers from, ad revenue has significantly dropped which basically says a lot of companies are spending less on advertising.

Quote (thesnipa @ Oct 5 2020 04:31pm)

i watch sports 3-5 times a week, only ever illegally stream. i see ads on all of the football streams i watch. maybe its because i seek them out, the alternative is streams with 5 mins of no sound on a stagnant screen.

i'd need to see data to make a hard stance. my point is that woke culture is having far less of an effect on ratings lowering than cord cutting. when i see "look what wokeness has done" i just laugh. people just always want an easy boogeyman.

Quote (ofthevoid @ Oct 5 2020 01:34pm)

If 38% of 2000 people when given 10 reasons are choosing politics for not watching then it's not something that can just be hand-waived away. Like I said, I think corona is way more impactful but at least some people are watching less because of how political some leagues have become.

Quote (thundercock @ Oct 5 2020 04:45pm)

I imagine that those folks are irredeemable and probably casual watchers. There were folks who "quit watching" when the NBA laid down the law with Donald Sterling which is obviously ridiculous. If you're a fan of the game, you're a fan of the game.

Quote (bogie160 @ Oct 5 2020 03:51pm)

The bigger problem imo is that basketball is boring as hell to watch.