It must be because maximal greatness is explicitly defined in the argument.
The original ontological argument (Anselm) can be turned into symbolic syntax and proven valid by a computer. And this has been done. The formal argument is as follows.
1. ¬E!ιxφ1 Assumption for reductio
2. ∃y(Gyιxφ1 & Cy) from (1), by Premise 2 and MP
3. Ghιxφ1 & Ch from (2), by EE, ‘h’ arbitrary
4. Ghιxφ1 from (3), by &E
5. ∃y(y = ιxφ1) from (4), by Description Theorem 3
6. Cιxφ1 & ¬∃y(Gyιxφ1 & Cy) from (5), by Description Theorem 2
7. ¬∃y(Gyιxφ1 & Cy) from (6), by &E
8. E!ιxφ1 Reductio (1); (2) vs. (7)
9. E!g from (8), by definition ‘g’Premises:
Premise 1: Cx & ¬∃y(Gyx & Cy)
In this premise, the expression "Cx" asserts that x is conceivable, and so Premise 1 asserts that there is something which is conceivable and such that there is nothing y which is greater than x and conceivable.
Premise 2: ¬E!ιxφ1 → ∃y(Gyιxφ1 & Cy)
This asserts that if the conceivable thing such that nothing greater is conceivable doesn't exist, then there is something greater than it which is conceivable.
This is necessarily a valid argument, assuming premises 1 and 2 are true. If you know symbolic logic, you can learn the additional defined symbols they used here:
http://mally.stanford.edu/cm/ontological-argument/ and see if you accept the premises. If the premises are both true, the validity of the argument is proven and God exists. (God is df ιxφ1 )
The following was an interesting result described in Oppenheimer and Zalta 1991, namely, that if greater than is connected, then if there is something than which none greater can be conceived, then there is a unique thing than which none greater can be conceived. This is capture by Lemma 2:
Lemma 2: ∃xφ1 → ∃!xφ1
The importance of this lemma cannot be overstated, for it validates the introduction of the definite description into Anselm's language. It justifies his use of the expression "the (conceivable) x such that nothing greater is conceivable".
Note the subscripts didn't come out correctly so go to the link above to see the argument properly.I do not have experience with this argument and cannot comment on it at this time, but I look forward to examining it in the future.