I was just reading this article:
https://www.cbc.ca/news/canada/canadian-brands-advertising-x-extremism-1.7055823Among other things, the article said, "When buying ads from X, advertisers can request they not appear alongside certain forms of content. But without systems in place to monitor and categorize content accurately, there are few assurances that an advertiser's wishes are respected".
And because of the above, I believe that Musk is at fault for not upholding what he promised to these ad-buying brands on his platform, and that he is the one to be blamed for their mass exodus. He acts like these brands are "blackmailing him" with ad money, which I now realize is completely false. Nobody owes him advertising money, and nobody threatened him with anything. Companies have the right to request where their ads appear, they are the ones spending money. X failed to honor their requests despite what was agreed to by X. This is entirely Musk's fault, no one else's.
That said, I do believe the situation is still salvageable. If I were Musk, I would first apologize for my outburst earlier in a summit meeting (where he told advertisers to go fuck themselves). Then, I will invite the bigwig execs to a meeting, and assure them that I will re-work the platform's algorithm so that their ads will appear precisely where they want them to, and nowhere else. Which is only reasonable, if you want to make money off of people, you have to respect their wishes. And then, I will mention that if they still won't come back to X, no problem, I respect their decision, however, I will give a huge boost to their competitors who still remain on my site. Maybe give them special discounts or display their ads more prominently, or improve their interaction with the users, whatever. I would bring this up casually, speak softly, but I will quietly let them know that leaving X does not serve their interests.
Anyway, enough daydreaming. I have read that Musk is considering creating a paid membership tier to increase the revenue for X. I don't know how much this could potentially bring in, however, if it's enough to service the debt he incurred to buy the platform, plus a little bit extra left over to grow the platform, I see it as a totally viable solution. I feel that X shouldn't strictly focus on making a profit; instead it should be used as a "global town square" where regular people can gather and have frank conversations with one another. Musk said that's his vision and if he's being sincere, then the loss of ad revenue is really not a huge setback. Yes it's annoying, but it won't kill X.
Mr. Musk, we believe you when you say you want to uphold freedom of speech, and that free speech is more important than making money. Don't let us down.
This post was edited by JessiWan on Dec 13 2023 06:01pm