Republicans have a wealth of internet personalities who have been pressed through a sieve to filter out the ones incapable of moderating their speech to avoid serious fuck-ups. Enough to choose from and enough already exiled that they can have friendly e-celebrities to advocate the right-wing agenda. Their advantage makes sense as the populist party. Democrats have very few, and they're too desperate to find one that will stick that they're willing to throw their weight behind obvious risks like Hasan Piker. Despite being out of touch with plebes and engaging in obvious liabilities like platforming islamic terrorists. He's only been chosen because there are no other name recognition candidates available. Democrats are so desperate that I think they'd even abandon their depth chart and cast Hasan aside if they had a single viable alternative.
Seems like their main strategy to make up the e-celeb gap is to murder the successful right-wing personalities.