Quote (snowball2 @ Nov 14 2014 03:22pm)
it is 100% true
allways make 2 drafts including an ugly one. the last one will be chosen in 95% of all cases
10000% this. I have been doing this for years just to prevent clients from making horrible decisions. As a graphic designer, 30-60% of any job is arguing with the client about how poor of taste they have and why your opinion, the opinion of someone who professionally provides graphics, is potentially more valid than some dude and his friend who like flames and tribal tatoos. Doesn't matter how professional the company/client is, they all want flashy nonsense that looks terrible, or horrible colors to used despite them clashing. The design struggle is real.