I actually still have the transaction and the person who sold me this sig so... LOL

/e totally lied just saw he was locked and scammer that's awks... well time to use a dif sig

This post was edited by MrV on Apr 14 2013 04:40pm

Woah nelly, a 3d representation should be an accurate portrayal of the output format, what is wrong assuming that your output format is/would be the same as your 3d render?

if you can't see with your eyes what is wrong, i cannot explain it to you, you will see it in a couple of years I hope

I don't doubt your experience & I will not bother dropping the names of the companies i've worked with. I have no measure of your work except from what I can see, and as I said, it's amateurish & what I would expect from a 3rd year at University, I'm not trying to insult you, but rather be honest & remember I'm harsh, but only because I want you to be better.

Take a step back, and question everything about it from an objective perspective.

Why? I don't have your eyes, so tell me what's not working for you. It drives me insane when people give a vague critique with nothing to back it up. Give me details!

As for name-dropping, you don't have to. I've had a CD and two Senior ADs from Ogilvy and Saatchi look at this, and they've given me specific critiques. If you're actually making a name for yourself in the design world you can do better than telling me to "take care of the lines." People in professional branding and communications design don't give vague direction - they're specific and detail oriented.



Thank you. This is specific critique. My initial intention with that was to draw a focal point, so that regardless of how I oriented the logo (at an angle, spinning, etc) the viewers' eye would always be drawn to the correct area. I'll play around with it when I'm off work and post the changes.

This post was edited by Flood on Apr 15 2013 10:19am

Look at that subtle off-white coloring. The tasteful thickness of it. Oh my God, it even has a watermark!

quite professional indeed

I gave you specific feedback, and I also tried to give you something to think about, but that seems lost with you as you seem to retort with anger. p.s, every time I have worked with Saatchi & Saatchi + Og, they have proved nothing but overpriced for what they deliver, so I do not hold them in high regard.

Let's take a look at a wax emblem, you get a lovely block of light and a deep satisfying shadow on the inside, when you drip your wax and push your seal in it makes a circle with a glorious soft lip on the inside.
Have a stamp made from your logo, and try it out, try many different forms, use the seal, feel the seal, be the seal.

Although it is clearly an artistic interpretation if you look at the construction of your highlights they are placed with little regard to the light which they are representing, If you look at your bottom right non opaque highlight it has unrealistic width tapering, that highlight would never happen, the melted inside bits only happen if you seal your envelope incorrectly (you will see this when you try it out).
Don't get me wrong these things are near impossible to get right, I see these wax emblems with students all the time, it drives me mad, perhaps why I am so picky about the use of them.

How about we do an exercise in simplification, let's preserve the idea of identity, of the iconic wax seal, how can we simplify this, make it represent it in a less skeuomorphic manner?
- what complexity can we remove?
- can this be 2d & if you want to have highlights, have a highly rendered version of the logo also.
- what additional symbolism can you add in the shape of the wax mark? you have room to play here, wax is organic, and can take on many forms, this is not necessary but could increase it's power 10 fold

just a few thoughts, but this is just how I would do things.

This post was edited by WhyteLinux on Apr 15 2013 09:24pm

I agree about the wax seal, but they are tricky. I used to use one in my portfolio a year ago and i spent forever trying to get it to look right but failed every time lol



Granted I was trying for realism not for vector, but even with vector you have the room to give it a lot of character due to the nature of melted wax, as Dan said it does have a set form that it takes.

too many shine spots, i'd remove 2 and make one or two less transparent
looks great otherwise dude

i agree with this point.