in the long run presenting contradictory evidence may work to convince people but it looks like facts really do not win immediate arguments after all when dealing with people who have strong political beliefs - and not only that, presenting contradictory evidence actually makes people double down with greater conviction on the demonstrably false beliefs they cherish
https://www.dartmouth.edu/~nyhan/nyhan-reifler.pdfQuote
The backfire effects that we found seem to provide further support for the
growing literature showing that citizens engage in “motivated reasoning.” While our
experiments focused on assessing the effectiveness of corrections, the results show that
direct factual contradictions can actually strengthen ideologically grounded factual
beliefs – an empirical finding with important theoretical implications.
so the next time you're arguing with someone who denies the earth being more than 6000 years old, denies evolution, denies climate change, embraces trickle down economics, denies the link between smoking and cancer, believes iraq had wmds, thinks the free market is the solution to everything, or blames obama for hurricane katrina, know that you will only strengthen their beliefs by presenting them with evidence that contradicts their beliefs