And by what you make it, you mean the following:
-Do boring dungeons that are broken via running past 90% of the mobs for no reason at all because their rewards are paltry
-Do world events, which are mildly entertaining the first time, but quickly you realize the time/reward aspect of this is garbage. Another issue is that they're boring as fuck.
-Champion rotations, which provide a chance at alright loot, but again this is boring as fuck.
-spvp, where gw1 was a game of chess and the current rendition is about as fun as the card game war.
-100% completion, this quickly gets old as you're basically repeating the same thing over and over in different areas. But hey, you get 40 jute scraps when you finish a map, so that's a plus!
-wvw, which is the equivalent of constantly playing a game of dota 3v5 or 5v3, as it's incredibly rare you'll ever run into a similar sized zerg. Not that zerg v zerg is entertaining, neither is smashing down gates and killing the keep bosses in 2 seconds. But I'll give you this, this is the most entertaining option, no that it's saying all that much.
-Living story, spend incredible amounts of time repeating the same action over and over so you can look a little cooler.
-Personal story, hide behind NPCs and use siege equipment to kill things. Also, with the exception of the early back and keys, the rewards are -complete- fucking garbage.'
-Crafting, because running around farming thousands of nodes and crafting shit is fun. Unfortunately it's a necessity if you want that 5% extra power in terms of gear, but a relatively pointless endeavor because the gap in strength is so miniscule.
That about sums up the 'end game'.
The biggest problem with the game in terms of PVE is the lack of gaps in power of gear. If there was progression, say crafting masterwork so that you can run dungeons to get exotics so that you could do end game events/dungeons to get ascended. With actual gaps in gear: 50 power on rares, 80 power on exotics, 120 power on ascended, 175 power on legendary, this would give everyone incentive to actually play the content and work to improve their items. But as is, you hit 80, you buy the gear with the money you made and then you have nothing to do.
As for pvp, I see no way to fix it, they've completely skewed away from everything that made gw1 fun and I don't think there is anyway to mend (spvp that is) to a similar capacity of entertainment. But WVW would have a lot more flavor if the strength of accessible gear was adjusted, not that they'd ever do it since that would require quite a bit of work on their part, plus they've already stated the sentiment of wanting people to be able to have the best gear no matter what they do.
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If you don't like it, you don't have to play. You don't see me in the D3 section because I don't like it. I just don't play.
I probably will stop playing, the game really has no direction or capability for advancement, especially since all of the players express such a hostility towards change. Your sentiment and attitude is the perfect example, and like most of the players, you seem to have this fucked up mindset where the endgame is 'what you make it'. Yeah, you can take a chess board that has a gigantic pile of shit on it and do your best to play a game with it, but in the end you're still just moving shit across the chess board.