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Soft Drink Survey Using a scale of 1 to 7, with 1 being unimportant and 7 being highly important, rate the importance of the following attributes when you are considering purchasing a soft drink. 1. Caffeine - [4] 2. Sweetness - [6] 3. Carbonation level - [1] 4. Availability - [4] 5. Type of container- [1] 6. Type of sugar/sweetener used - [7] 7. Amount of calories - [1] 8. History of the soft drink - [1] 9. Continuity of the soft drink's recipe - [1] 10. Color (dark vs. light) of the soft drink - [1] 11. Color/design of the container - [1] 12. Events, causes, or ideas that the soft drink sponsors/supports - [3] 13. Marketing slogan used by the soft drink - [1] 14. Celebrity endorsements - [1] 15. Ability to mix with other drinks or fluid [3]
Rate the following soft drink brands on a 1 - 7 scale, with 1 being the worst and 7 being the best, based on your personal preference. 1. Coca Cola - [3] 2. Mt. Dew - [7] 3. Dr. Pepper - [5] 4. Sprite - [6] 5. A&W - [4]
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